Function: Marketing
Designation: Social Media Executive
Location: Ahmedabad
Experience: 1–3 Years
Reporting To: Senior Manager Creative Content & Social Media
About the Role
We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms.
Key Responsibilities
1. Social Media Management
- Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms.
- Develop and maintain monthly/weekly social media content calendars.
- Schedule and publish posts, Reels, Stories, carousels and other formats.
- Ensure consistency in brand tone, visual identity and messaging across platforms.
- Monitor comments, DMs, mentions and community interactions.
2. Content & Creative
- Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions.
- Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos.
- Write compelling captions, hooks, CTAs and social copy.
- Identify opportunities to create trend-led and reactive content.
- Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends.
3. Trend & Competitor Tracking
- Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations.
- Track competitors and leading beauty/fashion brands to identify content opportunities.
- Regularly share trend insights and recommendations with the marketing team.
- Identify opportunities for RENEE to participate in relevant cultural and social trends.
4. Influencer & Creator Coordination
- Coordinate with the Influencer Marketing team for creator-led content.
- Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned.
- Identify emerging/micro creators and trending content creators relevant to the brand.
- Repurpose high-performing influencer content across brand social channels.
5. Community & Engagement
- Build an active and engaged social media community.
- Respond to comments, DMs and customer queries in a timely and brand-appropriate manner.
- Monitor customer sentiment and identify recurring feedback or conversations.
- Escalate customer complaints/issues to the relevant teams wherever required.
6. Performance & Analytics
- Track key social media metrics such as:
- Reach & impressions
- Engagement rate
- Followers growth
- Reel/video views
- Shares & saves
- Profile visits
- Community engagement
- Prepare regular social media performance reports.
- Analyse content performance and recommend improvements.
- Identify high-performing content formats and replicate successful content themes.
7. Campaign & Launch Support
- Support social media execution for new product launches, campaigns, offers, festivals and brand initiatives.
- Coordinate with Marketing, Design, Influencer Marketing, E-commerce and other teams for timely execution.
- Ensure campaign communication is consistent across all social touchpoints.
Key Skills & Competencies
- Strong understanding of Instagram, Reels, Stories and short-form content.
- Excellent knowledge of current social media trends and digital culture.
- Strong creative thinking and ability to generate fresh content ideas.
- Good copywriting and communication skills.
- Basic understanding of social media analytics and insights.
- Ability to work in a fast-paced, highly creative environment.
- Strong coordination and execution skills.
- Good understanding of the beauty, cosmetics, fashion and D2C ecosystem will be an advantage.
- Basic knowledge of Canva, CapCut or other content creation tools is preferred.
Candidate Profile
- 1–3 years of experience in Social Media / Digital Marketing / Content Marketing.
- Experience with a D2C, Beauty, Cosmetics, Fashion, FMCG or Lifestyle brand will be preferred.
- Should have a strong understanding of what works organically on social media.
- Should be highly active on social platforms and naturally curious about emerging trends.
- Portfolio/showcase of social media work, Reels or campaigns will be an advantage.
Key Performance Indicators (KPIs)
- Growth in organic reach and engagement.
- Engagement rate across social platforms.
- Growth in followers and active community.
- Reel/video views, shares and saves.
- Consistency and timeliness of content execution.
- Performance of trend-led and campaign content.
- Quality and quantity of content ideas generated.
- Community response and engagement.
- Contribution to overall brand visibility and social media growth.
